Yoo Yeon-seok (left) and Chae Soo-bin play the lead in the series. Photo: Handout
The growing popularity of the drama series When The Phone Rings has led to a surge of interest in the original web novel that inspired it and the simultaneously produced webtoon.
The eponymous web novel on Kakao Page saw its sales increase 14.6-fold and its views grow five-fold following the drama's premiere, according to Kakao Entertainment. The data compares the figures 14 days before the drama's premiere (Nov 8-21) and the 14 days that followed (Nov 22-Dec. 5).
