Is 'Born Pink' end of an era for Blackpink or just a turning point?

The group's contract with Korean label YG is set to expire in 2023. Photo: YG Entertainment

K-pop's decade-long ascent in the United States peaks with one sure bet this year: Born Pink, the brand new album from Blackpink.

While the group has a worldwide tour lined up, some Blackpink fans fret that the eight-song Born Pink could be the end of an era for the group responsible for some of the genre's all-time finest tracks, Ddu-Du Ddu-Du and How You Like That among them.