Singer and composer Asfan Shah was at a loss for words when he received news that his song Sifar was declared the winner in the Music Is Key category at the International Media Festival For Prevention (IMFP) in Toronto, Canada recently. The song beat out 288 entries from different countries.
Asfan took to Instagram on Sept 22 to make the announcement and thanked his fans their support.
The single, featured in the film Warkah, was produced by the Social Security Organisation (Socso) in 2019. The Music Is Key category was one of the six categories at the IMFP.
When speaking to Berita Harian Online, Asfan said that this victory is the biggest recognition he has received as an artiste. He admitted to not feeling too confident about competing due to his lack of experience internationally but pushed on anyway. "I did not give up hope because I knew it was of international standard," said the 36-year-old artiste.
"Many people already know that most of the songs I create are ballads and related to love, that was what highlighted my talent in the music industry. After two songs that failed to capture attention, this victory gives me confidence to continue producing more songs in the future."
Asfan explained that Sifar was inspired by the true story of Sosco contributors. "The agency wanted this song to convey a message about their mission to prevent accidents at work and also on the importance of contributing for the benefit of the future," he explained.