BTS sets new Guinness world records with 'Butter'

BTS broke multiple records on YouTube and Spotify with its new digital single 'Butter', according to Guinness World Records. – Photo: Big Hit Music

BTS broke multiple records on YouTube and Spotify with its new digital single Butter, according to Guinness World Records’ official data released on May 25.

With 3.9 million concurrent viewers, it drew the most viewers for the premiere of a video on YouTube when it unveiled the music video on May 21. It also broke their own record for the most viewers for the premiere of a music video on YouTube. The previous record was held by the band with their first English song Dynamite that had 3 million concurrent viewers.