Hollywood struggles for fans in China’s growing film market

More audiences in China are choosing to watch local films instead of Hollywood fares. Photo: Reuters

With China’s box office takings expected to return to near pre-pandemic highs in 2021, the world’s largest movie market is becoming more attractive – and more tricky – for Hollywood studios.

Ticket sales from movie theatres in China, which has largely contained the coronavirus, may jump to 60bil yuan (RM36.3bil) this year, according to Rance Pow, founder of consultancy Artisan Gateway, closing in on 2019’s record haul of 64bil yuan (RM39.9bil).