Meet Q-pop: the music genre from Kazakhstan that could rival K-pop

Ninety One, formed in 2015, pioneered the Q-pop trend in Kazakhstan. Photo: Juz Entertainment/Instagram

Uptempo melodic hooks - check; well-choreographed dance moves - check; fashion-forward outfits, neon-coloured hair, flawless complexions - check, check, check!

But I'm not talking about a K-pop girl or boy band. I'm talking about Q-pop.