You already know that "Makcik Kiah" has taken social media by storm. But did you know she is spilling over to our viewing experiences too?
She was first introduced to us during prime minister Tan Sri Muhyiddin Yassin's Prihatin Rakyat Economic Stimulus Package speech on March 27.
"Makcik Kiah" was used to represent the everyday Malaysian working hard to make ends meet during the movement control order (MCO).
Today, Astro announced it will be making a number of TV shows featuring characters named "Cik Kiah" on its programming belt and its video-on-demand platform.
The titles include 2014 telemovie Rombongan Cik Kiah Ke Kelana Jaya, a sequel to the popular 1998 comedy film Rombongan Cik Kiah Ke Sukan Komanwel.
Directed by Mamat Khalid, the original film chronicled the hilarious journey of a group of village folks, led by Cik Kiah (Delimawati), on their way to watch the opening ceremony of the 1998 Commonwealth Games held in Bukit Jalil.
Another "Cik Kiah" proved popular in 2010. Kiah Pekasam follows the story of widow Cik Kiah who makes ends meet by selling ikan pekasam (fermented fish).
It became so popular it spawned the spin-off Kiah Mai Pulak (2011) and several telemovies, Kiah Pi Jepun and Kiah The Spy.
Its lead actress Rozita Che Wan even credits the show for launching her career. She also met her husband Zain Saidin for the first time on the set of the show.
She told Berita Harian she would be keen to play the role again one day as long as the production crew gets creative and puts a new twist to the character to engage audiences.
In the meantime, sit back, relax and enjoy these Cik Kiah-driven stories available on watchod.com.