The Communications Ministry, through MyCreative Ventures, will be organising Riuh X Asean 2025 in Kuala Lumpur from Oct 17-26, in conjunction with Malaysia’s Asean Chairmanship this year.
Minister Datuk Fahmi Fadzil said that the event is set to become South-East Asia’s largest creative showcase, fostering cross-border collaboration and new economic opportunities among Asean's creative and entrepreneurial communities.
"This event brings together art, creativity, music, and entrepreneurship from Malaysia and fellow Asean nations, reflecting the ASEAN 2025 vision of unity, inclusivity, and sustainability,” he said at a press conference on the Riuh Hangout 2025 in Kuala Lumpur today.
In the lead-up to the main event, a Riuh Gallery pop-up series will begin on Oct 1, taking place at key locations across the Klang Valley, with activities that include indie music showcases, comedy acts, literary and spoken word sessions, and visual art exhibitions, aimed at giving local talents a platform to showcase their work and engage with the public.
FrequenSEA, which will be Asean’s first dedicated music conference, is also slated to be held on Oct 21 and 22.
"This conference is expected to attract over 200 participants, including musicians, producers, content creators, and industry leaders, to discuss the future of South-East Asia’s music industry,” he said.
According to Fahmi, the highlight of the event is the Riuh X Asean Marketplace, which will take place from Oct 22-26, featuring over 200 brands and 100 food and beverage vendors from Malaysia, Singapore, Thailand, Indonesia, and the Philippines.
"The marketplace will also host over 40 stage performances, 30 interactive workshops, and 20 creative activations, serving as an industry networking hub for regional entrepreneurs and creative talents,” he said.
Meanwhile, Riuh Merdeka 2025 will debut as a non-stop 30-hour celebration at the parking grounds of the Monumen Alaf Baru in Putrajaya. The event will feature Malaysian-themed performances, community activities, and cultural showcases designed to promote national unity through the arts, music, and local creativity.
Fahmi also announced that the event will include an expanded offering of Menu Rahmah to ensure all visitors can enjoy local cuisine at reasonable prices. - Bernama
