Tokosue, an independent bookstore in Kuala Lumpur, has launched a campaign to sustain its operations. Photo: Sue Emoqwin
As Hari Raya nears, independent bookstore Tokosue in Kuala Lumpur faces an uncertain future.
Tokosue began as an online bookseller during the pandemic before opening a physical shop in 2022 - a rare bright spot in Kuala Lumpur’s sparse indie literary scene, despite the city’s cultural ambitions.
Three years on, it now fights to stay open. To survive, Tokosue has launched a campaign, calling on the community to support its role as a space for dialogue, discovery, and independent thought.
Tokosue's "Save A Bookstore" campaign aims to raise funds in 90 days to clear debts and boost cash flow.
Located at Wisma Central on Jalan Ampang, the space has become known for championing small publishers, zines, freedom of expression, non-mainstream music and community activities that foster a culture of reading and social awareness.
It has also partnered with grassroots initiatives and other indie bookstores to strengthen the alternative literary scene.
Sue Emoqwin runs both Tokosue bookstore and its publishing arm, Rocky Press, striving to keep them both alive. Photo: Sue Emoqwin
"The rising cost of living has pushed books lower on people’s priority lists, while independent publishing and zine-making remain niche, making it hard to reach a steady audience. Low footfall is another challenge. While book fairs and viral moments boost sales, they’re short-lived, making it tough to sustain a physical indie bookstore," says Suzana Ahmad, better known as Sue Emoqwin, in a recent interview.
"Tokosue’s publishing arm, Rocky Press, was meant to expand its impact by publishing overlooked books. Initially promising, it struggled after my partner left for a stable job, leaving me to manage everything alone. Printing debts and unsold books have only added to the financial strain. What was meant to grow Tokosue has instead become a major reason for its struggles," she adds.
Rocky Press was named after a rescued kitten who didn’t survive, with Sue dedicating an imprint in its memory.
In a recent Instagram post, Tokosue announced that it had initially decided to close the physical bookstore, due to “significant financial challenges”.
“But after receiving messages of encouragement from friends and customers urging us to hold on, we’ve decided to give Tokosue one last chance,” says Sue.
Based in Wisma Central, KL, Tokosue champions small publishers, zines, free expression, indie music, and community-driven reading culture. Photo: Sue Emoqwin
Despite the challenges, Tokosue and Rocky Press have published eight books, providing a platform for alternative and critical narratives. It also remains Malaysia’s go-to indie bookstore for zines, covering everything from feminism to subcultures. It has even drawn overseas visitors seeking local zines.
During its "Save A Bookstore" campaign, purchases of all titles under Rocky Press will contribute directly to the store’s survival.
For those who enjoy surprises, the bookshop is also offering a "Blind Date Book Package", where customers will receive a mystery book (including titles from other publishers) in either Bahasa Malaysia or English.
Support has come from a diverse group, including Gerakbudaya’s owners, literary friends, book lovers, and the wider community.
"Every purchase supports not only this indie bookstore but also independent publishing, alternative voices, and a more inclusive reading culture," outlines a statement from Gerakbudaya, a longstanding independent bookshop in the Klang Valley.
“The campaign is a short-term lifeline, but I’m also focusing on long-term solutions - strengthening our online presence, collaborating with local creators, and hosting more community events to keep Tokosue relevant,” says Sue, hopeful that the campaign will make a difference.
