There are few greater rags-to-riches tales than that of lobster and its rise to glory. In its earlier incarnation, lobster was considered food for the poorest of the poor and was often served to prisoners, servants and even domestic animals.In the early 20th century, when train journeys were on the rise, canned lobster was served on trains.
Pretty soon, enterprising chefs realised it tasted best when it was cooked fresh. This started a chain reaction that transformed lobster from plebeian fare to ultra-luxurious.
This 25 and 26 September, iconic restaurant Burger & Lobster in KLCC pays tribute to World Lobster Day and the unassuming rise of this sea creature with a series of ‘claw-some deals’.
Burger & Lobster was opened in 2011 by four schoolmates in London and has since spread its tentacles far and wide. The Malaysian KLCC branch opened a few years ago to great acclaim and for the third year running, will be running special promotions for World Lobster Day.
On 25 September, guests who dine in between 10am to 8pm will be able to get a buy 1, free 1 deal if they purchase a lobster roll.
The next day – 26 September – diners who purchase the lobster combo will be able to get a free lobster roll.
In an addition to all these ex-shell-ent deals, diners will also have the chance to savour the brand new ice-cream brioche which has been crafted especially for World Lobster Day.
Finally, guests who show Burger & Lobster’s social media posts about World Lobster Day will get a complimentary mocktail with any purchase. So mark your calendars and get cracking!
