Ordering in: The toast with the most

The eatery also has a range of croffles, like the Houjicha croffle, which offers powerful matcha flavours. — Photos: TOAST & CO

Like many Malaysians, 32-year-old Elora Ong’s love of food knows no bounds. Consequently, she has spent a considerable amount of her adult life trying out new restaurants, eating and cooking. And despite having a career in finance, she dreamt of one day owning her own F&B outlet.

In January 2021, Ong began setting the wheels in motion for her dream eatery, working alongside a business partner to discuss and conceptualise a restaurant. Soon, a tenuous plan began to emerge, one that eventually became reality in November 2021 when Ng opened her first eatery, Toast & Co in Cheras, Kuala Lumpur. The eatery focuses on a range of specialty breakfast toasts and croffles, alongside a selection of rice bowls and pastas.