Crossover success and street cred have never really been easy bedfellows. So that necessarily makes Love Me Butch a rare commodity in this country. As one of local rock’s most primal forces, this Shah Alam-based band has steadily bridged the mainstream and underground gap, and is confidently taking the music scene on its own terms.  

Returning to the recording front after four years, the quartet’s newly minted second album This Is The New Pop is set to challenge conventions, exceed expectations and establish Love Me Butch as one of the key rock outfits here.