Food entrepreneur aims to be one-stop grocer for keto market

Profitable venture: Ketodiet became profitable within its first year and maintains six full time staff on its payroll.

IT may have been Google’s most-searched diet term last year, but the keto diet was far from mainstream when Kelantanese Adda Uwais adopted the eating plan in 2010.

Back then, keto-friendly foods were practically non-existent in Malaysia. Instead, Adda spent hours learning about the science behind the keto diet and started developing her own recipes.