Begin with the customers’ problems

Positive uptake: Santanu notes that there is a growing appetite for innovation and experimenting among businesses.

ADDRESSING customers’ needs should be a key consideration as companies embark on their digital transformation.

Amazon Web Services (AWS) head of technologies and chief technology officer for South-East Asia Santanu Dutt notes that while “going digital” requires alterations to a company’s strategy, technology, processes and organisational structure, having the right culture is an important factor that is often overlooked by businesses in this process.