Queue app makes beeline for Malaysia

  • Smebiz
  • Monday, 08 Jul 2019

THAI-BASED queuing system company QueQ is expanding its footprint to Malaysia following its recent US$2.8mil (RM11.6mil) Series A funding from True Incube and Bon Angels Venture Partner of South Korea.

The startup helps eliminate the hassle of queuing for businesses and consumers by introducing a seamless virtual queuing system.

As businesses become more aware of the indirect cost of waiting, QueQ founder and chief executive Rungsun Joh Promprasith says they are looking for innovative ways to reduce these expenses by designing out queues.

QueQ allows users to reserve their queuing ticket at the tap of a button, within a default distance set by the dining outlets.

Each outlet has the option to customise the distance access to their queuing tickets, from as near as 100m up to tens of kilometres ahead.

The queue length will be updated via the app in real time and will alert users to return to the outlet on time.

“We are excited to announce our launch in Malaysia as it has always been our priority market due to its robust and lucrative business nature,” said Joh.

By knowing how each part in the queue technologies work, QueQ technology allows users and partners to have a seamless and hassle free method, thus ensuring good customer experience.

Leveraging on geofencing technology, QueQ transforms local data concerning a person’s movement into business intelligence. For example, a restaurant can send location-based push notifications about upcoming promotions to its users within the radius. It also provides audio-visual means to direct customers and offer operations staff a way to manage lines and call customers forward.

Through its technology, businesses have access to detailed analytics such as total number and peak operating hours as the system automatically keeps track of all queuing customers.

On top of that, QueQ also provides useful tools for managers to control the level of service and act upon performance statistics. This will help businesses make informed decisions to improve their sales and services.

“We want to expand beyond a lifestyle mobile app that addresses the pain points of long queues at f&b outlets.

“We realised the potential of this solution to help the other sectors like the banks, hospitals, clinics, telcos, government service centres and other customer service centres which are often faced with heavy queue line and we are confident it will help them better optimise the queuing time,” said Joh.

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