Brewing his second cuppa tea

Making the right cup: The company is also looking at ways to innovate its customer experience and product offering to modernise the tea drinking experience for its customers, says Loo.

THE story of how Tealive came about is probably known to many. The brouhaha with its predecessor wasn’t exactly a quiet one.

But Bryan Loo, chief executive officer of Loob Holding Sdn Bhd – the owner of the Tealive brand – has made good of his second take on bubble tea.