Toyota navigates the ‘pioneer’s trap’ for EVs


Toyota chairman Akio Toyoda. — AFP

TO get an idea of how Toyota Motor Corp views the electric vehicle (EV) business just take a look at how it reports car sales.

Prominent in its breakdown is the category of electrified vehicles, which is then divided into sub-categories: hybrids, plug-in hybrids, battery electric vehicles (BEVs) and fuel-cell models.

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