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Insight

Is BFood running out of steam?

By GANESHWARAN KANA

Berjaya Food Bhd (BFood) is at an existential crossroads.

The reality behind its recent decision to exit the loss-making Paris Baguette Malaysia business after barely three and a half years is more nuanced than that of a failed investment.

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BerjayaFood , Starbucks , ParisBaguette , ConsumerRetail , BrandStrategy , Turnaround , Privatisation , GrowthStrategy

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