PETALING JAYA: Hong Leong Bank Bhd
(HLB) has launched Visa Infinite Privilege credit card, an invite-only product tailored for ultra-high-net-worth individuals (UHNWIs).
Crafted from exclusive materials, the card is positioned as both a symbol of prestige and a gateway to a curated lifestyle ecosystem.
In a release , the bank noted the card offers access to elite privileges such as high-end travel, private members’ clubs, master-class gastronomy and bespoke wellness retreats worldwide.
Andrew Jong, HLB’s Managing Director of Personal Financial Services, stated the initiative reflects the bank's broader wealth management strategy, which is central to its transformation plan.
By expanding into lifestyle-driven financial services, the bank aims to capture Asia’s evolving wealth flows and meet the demands of UHNWIs who seek more than asset preservation.
