KUALA LUMPUR: Ekuiti Nasional Bhd (Ekuinas) has launched a new accelerator programme to strengthen high-potential, lower-mid-market Bumiputera companies as part of its multi-asset strategy.
In a statement, Ekuinas said the programme, known as Capacity Building, aims to fast-track companies to become more competitive, resilient and investment-ready through a structured value creation model.
It is Ekuinas’ third strategic vertical, complementing its private equity and private credit portfolios.
The in-house programme will select up to three companies a year. Participating companies must meet stringent criteria, including an annual revenue ranging between RM15mil and RM50mil, and a proven track record.
Chief executive officer Aliff Omar Mohamad Omar said the programme addresses structural challenges faced by many businesses.
“Malaysia has a deep pool of lower mid-market companies with strong potential, but many face structural constraints, from operational bottlenecks to gaps in governance and execution capabilities that hinder their ability to scale,” he said.
“Capacity Building reflects our commitment to addressing these gaps in a structured and meaningful way. Our goal is to make participating companies investment-ready, enabling them to unlock new capital and scale into new markets.”
Kopi Hang Tuah has been selected as the first participant. Founded in 1955, the family-owned coffee manufacturer has built a strong presence in the traditional kopi-O segment with a nationwide distribution network.
Aliff said the coffee segment remains resilient, driven by demand for affordable and convenient products.
“Against this backdrop, Kopi Hang Tuah stands out as a heritage brand with a proven track record, a distinctive product offering, and a solid talent base,” he said, adding that its traditional roasting methods give it strong consumer appeal.
He added that the programme provides a clear pathway to scale the business sustainably.
Meanwhile, Kopi Hang Tuah chief executive officer Mohd Shahrizal Zoal said the partnership marks a turning point.
“Our partnership with Ekuinas marks a pivotal inflection point, as we accelerate our transformation into a more scalable, future-ready business,” he said.
“With Ekuinas’ expertise, we are focused on strengthening operations, enhancing talent and product innovation, and expanding our market reach, while preserving the quality and authenticity our brand is known for.”
The three-year programme will focus on six core areas, including strategy, financials, operations and governance, alongside investor enablement to improve access to capital.
