PETALING JAYA: DXN Holdings Bhd
has announced the appointment of Prajith Pavithran as its new executive director effective immediately.
In a statement, the global manufacturer of nutraceutical products said since assuming the role of chief executive officer (CEO) on June 1, 2024, Prajith has played a key role in driving DXN and its subsidiaries’ growth trajectory.
“This includes strengthening its presence across core markets and reinforcing its position in key regions such as Latin America, which continues to be the group’s largest contributor, accounting for 60% of total revenue annually.”
DXN said his leadership has brought greater clarity in execution and consistency in delivering the group’s strategic priorities across its global operations.
“His appointment to the board of directors reflects the group’s recognition of his contributions and confidence in his leadership, while further strengthening alignment between strategy and execution.”
DXN executive chairman and founder Datuk Lim Siow Jin said since taking on the role of CEO, Prajith has demonstrated strong leadership in driving the group’s performance and sharpening our execution across key markets.
“His appointment as executive director is a natural progression, recognising his contributions and enabling a closer integration between management and the board.”
As both CEO and executive director, Lim said Prajith would be able to provide direct operational insights at the board level, facilitating more informed and timely decision-making, while ensuring that the group’s strategic priorities are effectively translated into execution.
“This structure also strengthens the flow of insights between management and the board, enhances accountability at the highest level, and reinforces leadership continuity as we execute our long-term growth strategy,” he said.
