SHAH ALAM: Proton Holdings Bhd has reaffirmed its commitment to strengthening the country’s automotive ecosystem and supporting the long-term development of automotive industrialisation in the country.
Chairman Tan Sri Syed Faisal Albar said Proton, as a homegrown automotive brand with over 40 years of experience, remained committed to supporting the government’s industrial and mobility aspirations by strengthening the local ecosystem, developing local talent and contributing to sustainable industry growth.
“Through close and continuous collaboration with the government and industry stakeholders, Proton will continue to play its role in ensuring Malaysia’s automotive industry remains relevant and competitive as it evolves,” he said in a statement.
Proton has invested to upgrade its capabilities, including expanding vehicle and powertrain manufacturing capacity in Tanjong Malim, Perak, as well as local assembly of key electrified vehicle components such as the electric drive unit and dedicated hybrid transmission.
The group has also established Malaysia’s first dedicated electric vehicle (EV) assembly plant, reinforcing its role in the nation’s new energy vehicle (NEV) and next-generation mobility agenda.
These capabilities are anchored by the automotive high tech valley development, where Proton plays a central role in positioning the hub for NEVs and advanced vehicle technologies.
Proton said the phased rollout of its EV initiatives has shown positive results and boosted consumer confidence, contributing to the government’s push towards electrification.
Proton’s commitment to the local ecosystem is reflected in its local purchase value of over RM17bil between 2021 and 2025, which is expected to rise to about RM30bil from 2026 to 2030. At the same time, it has expanded its export footprint to 18 international markets.
It aims to double this presence over the next five years, supported by improvements in product quality, technology adoption and brand strength.
