KUALA LUMPUR: Capital A Bhd
has appointed Effendy Shahul Hamid as deputy CEO from April 6, 2026, as it looks to scale up its remaining businesses, post-disposal of its aviation business to AirAsia X Bhd.
According to the group, Effendy’s addition to the Capital A fold will see him add depth primarily in the areas
of strategic decisioning and ecosystem orchestration, at the same time ensuring strong and sustainable execution in the various Capital A businesses as it pursues a regional growth trajectory.
"At this point, we want to go further and faster in all our businesses on the back of digital innovation, and Effendy brings exactly the kind of depth and perspective that we need. I expect him to hit the ground running and add value
very quickly," said Capital A CEO Tan Sri Tony Fernandes in a statement.
Effendy brings over two decades of regional leadership experience across banking, digital transformation, partnerships and ecosystem building.
During his 21 years at CIMB Group, he ran its regional retail franchise, led its digital banking agenda and drove strategic partnerships and investments, including transforming Touch ‘n Go into a leading digital payments platform through its joint venture with Ant Group.
He began his career in corporate development and investment banking, focusing on mergers & acquisitions and business expansion initiatives.
