HO CHI MINH CITY: Vietnam has emerged as the world’s fourth-largest market for branded residences, underscoring the country’s growing appeal as a destination for luxury real estate investment, according to a new report by global property consultancy Savills.
The firm’s Branded Residences 2025 to 2026 report shows Vietnam now ranks fourth globally by number of projects in the segment, trailing the United States, Saudi Arabia and Mexico.
The country currently hosts more than 50 branded residential developments associated with 34 international brands.
Branded residences, typically residential units attached to globally recognised hotel or lifestyle brands and offering services similar to luxury hotels, have expanded rapidly worldwide over the past decade.
In Asia, Vietnam is becoming a key growth market. A study by hospitality consultancy C9 Hotelworks found the country accounts for about 41% of branded residences under development across the region, the highest share in Asia.
The segment first appeared in Vietnam more than two decades ago with luxury resort developments such as Four Seasons Resort The Nam Hai and Hyatt Regency Danang Resort and Spa. — Viet Nam News/ANN
