From the ashes of Fluff comes Big Mouth

Community support: Big Mouth Bakehouse owners Syaira and Ashraf want to do things differently at their new business venture. Photo: The Straits Times

THE announcement came as a shock to its fans. Fluff, a halal bakery famous for its cupcakes, announced in August 2025 that it was closing after almost 12 years.

The dismay was palpable on social media. Behind the scenes, married couple and co-owners Nursyazanna Syaira Md Suhimi and Ashraf Alami were tapped out, having tried everything to save their business.