SOUTH Africa’s US$4bil beauty market is fast becoming a key battleground for retailers grappling with a sluggish economy, weak consumer confidence and intensifying competition.
Once relegated to drugstores and niche outlets, beauty and personal-care products are now front and centre. High-end departmeant stores, value clothing chains and even supermarkets are dedicating more shelf space for make-up, skin and hair care, and fragrances.
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