Product consistency: Huang and her husband, Lim, run neighbourhood bakery Cake In Action By New Generation together. — PHOTO: HEDY KHOO/ST
WHEN Joanne Huang picked up baking over a decade ago, she did not expect it to become her life’s work. What began as an act of love to ease her baker husband’s workload ended up taking her to the global stage.
In July, the 44-year-old Singaporean received the World Confectioner of the Year 2025 award at the International Union of Bakers and Confectioners Awards in Sao Paulo, Brazil. Although she sees herself as still a rookie in the industry, she is the first South-East Asian woman to earn the title.
