According to market tracker Euromonitor, the number of family restaurant outlets in South Korea rose from 309 in 2023 to 344 this year, with projections to reach 355 next year. — The Korea Herald
SEOUL: What South Koreans call “family restaurants” – Western-style dining chains serving steak, pasta and salad bars – were once the kind of place families saved for birthdays or graduations in the 1990s and 2000s.
Today, that taste of affluence has worn off in an economy where they now promise abundance at prices that still feel fair, with a new crop of outlets sprouting up.
