The snare behind the glamour

In the Malaysian property landscape of late, a compelling narrative has dominated social media and developer marketing materials: the promise of exceptionally high rental yields from new projects.

Whether in the gleaming, hyper-urban corridors of Kuala Lumpur City Centre (KLCC) or the rapidly expanding economic zones of Johor Baru, promotional campaigns often strike the same chord – painting a rosy picture of properties that can supposedly pay for themselves entirely through rental income.