Customers look at mini Labubu toys at a Pop Mart International Group Ltd. store in Beijing, China, on Friday, Aug. 29, 2025. – Photographer: Na Bian/Bloomberg
On Thursday, collectible toys maker Pop Mart's latest launch — THE MONSTERS Heart Code Mini Series, featuring a pocket-sized version of its iconic Labubu character — became an instant sensation.
Released at 10 pm, the highly anticipated collection sold out within a minute across all official stores. By 11 pm, e-commerce sales had surpassed one million units, sending shock waves through the collectibles market.
