Skechers has opened nearly 3,500 points of sale across the Chinese mainland and developed online sales operations on multiple e-commerce platforms. — China Daily
SHANGHAI: Riding on China’s push to revive consumer spending and tap its vast domestic market, the US-based athleisure company Skechers plans to increase investments, fortify local supply chains, and double down on innovation to seize more market share in the country.
China has placed strong emphasis on consumption as a key driver of economic growth. In the March Government Work Report, the country outlined a series of measures to boost domestic demand, positioning the expansion of consumption as one of its top policy priorities for the year.
