Scents with meaning

Alia: Consumers are now more ingredient-savvy and willing to explore blends and layering techniques. — Photo: SUKKA

WHEN the pandemic brought the world to a standstill five years ago, Alia Alhaddad, like many others, found herself “stuck, restless, and in search of a creative outlet” while living under lockdown.

Travel had all but ceased, social gatherings had become a thing of the past, and individuals were seeking new ways to fulfil their wanderlust without leaving their homes.