The fervour surrounding Labubu has also translated into digital success. — AFP
Beijing: Pop Mart International Group Ltd, a China-based maker of trendy collectible toys, is banking on the new global craze surrounding its plush product series of Labubu figures, the company’s beloved intellectual property (IP) under The Monsters series.
The new limited collection has driven significant consumer engagement, with long lines at retail locations in major cities around the world, including Los Angeles and London.
