Soong: Consumers favour the in-person experience when shopping for batik. — Photos: Gérson Batik
From its start, Gérson Batik has always been a family affair.
“My mum and cousin are here, and six of my aunts are at home sewing right now,” the modern batik wear brand’s founder, Soong Xin-Ee, tells StarBiz 7 at its Fine Gérson outlet in Subang.
