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Star Biz7

Sewing a family legacy

By NICOLE CHEW
Soong: Consumers favour the in-person experience when shopping for batik. — Photos: Gérson Batik

From its start, Gérson Batik has always been a family affair.

“My mum and cousin are here, and six of my aunts are at home sewing right now,” the modern batik wear brand’s founder, Soong Xin-Ee, tells StarBiz 7 at its Fine Gérson outlet in Subang.

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BatikHeritage , ModernBatik , GérsonBatik , HandcraftedFashion , CulturalRevival , WearMalaysian , BatikLifestyle

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