E-Commerce a game changer for textile manufacturers


This photo taken on December 23, 2024 shows a worker (C) shopping for clothes at a street market outside the Pouyuen Vietnam factory, owned by Taiwanese shoemaker Pou Chen, in Ho Chi Minh City. Vietnam is among the world's largest exporters of clothing, footwear and furniture and Ho Chi Minh City and its hundreds of thousands of migrant workers have for decades helped power its manufacturing boom. But as living costs surge, a wave of workers are rejecting the commercial hub for a quieter life back home -- leaving city businesses struggling to fill their ranks. (Photo by Nhac NGUYEN / AFP) / TO GO WITH: Vietnam-economy-labour-lifestyle, FOCUS by Tran Thi Minh Ha

HANOI: E-commerce platforms have been a game changer for Vietnam’s textile and garment industry, say industry insiders and experts.

For the first time, manufacturers can bring their entire product lines to consumers, significantly reducing prices and expenses.

“These platforms have allowed us to overcome geographical limitations and better serve our customers in the digital age,” said Than Duc Vietnam, general director of May 10 Corp, one of Vietnam’s largest textile groups.

May 10 has been using eCommerce platforms to diversify its sales channels and enhance customer reach.

Since 2021, the company has opened online stores on major platforms such as Shopee, Sendo, Lazada and Tiki.

He said online sales channels are becoming an essential strategy for businesses aiming to thrive in an increasingly competitive market.

The company has used digital tools such as 3D applications to improve the customer experience, enabling shoppers to preview styles and colours, before purchasing.

May 10’s digitisation efforts have driven a consistent revenue growth rate of around 10% a year.

A representative from Ho Chi Minh City-based ABH Textile Co said its partnership with Shopee, the country’s leading eCommerce platform, has been a big help in setting up the company’s online operations.

By early 2024, the company had processed nearly half a million orders on Shopee, valued at over 13 billion dong or about US$518,000.

This was achieved by tailoring product designs to consumer preferences and collaborating with eCommerce platforms for efficient marketing and logistics. Moving forward, ABH plans to expand its presence across additional platforms.

According to a Vietnam Textile and Apparel Association (Vitas) report, the proportion of textile businesses adopting eCommerce strategies has increased from about between 7% and 8% in 2021, to over 20% by the end of last year.

Vu Duc Giang, chairman of Vitas, highlighted the sector’s progress, saying it has been thanks to advancements in digital management, proactive product development, and strengthened domestic supply chains.

“Ecommerce has become a key sales channel in today’s market, as consumers increasingly prefer online shopping over traditional methods,” said Giang.

Social media has also been playing a greater role in shaping behaviour.

Giang advised textile manufacturers to build their brands on social platforms and consider seasonal trends when designing and launching new products. For example, less size-dependent products like sportswear and free-size garments are particularly well-suited for online sales. — Viet Nam News/ANN

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Vietnam , online , textile , sales , retail , consumer

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