Sound advice from business luminaries on SOBA judging panel

Knowledge bank: Star Media Group chief business officer Lydia Wang (front row, sixth from left) with judges for the second round of evaluation for this year’s SOBA participants.

Petaling Jaya: The second Star Outstanding Business Awards (SOBA) 2024 judging session concluded on Dec 9, with the judges determining the awards that rightfully suit the selected participants from the first round, which took place Nov 26 to 28.

The second round identified the finalists from Round One who would go forward as winners for the individual categories, except for Best in Customer Service, then the winners for Entrepreneur of the Year, as well as the Rising Star title.