“WE don’t sell tea, we sell experiences,” says Sheikh Aliur Rahman as he proceeds to pour us a cup of freshly brewed tea.
As the group chairman of London Tea Exchange, Sheikh Aliur undoubtedly knows his stuff when it comes to the aromatic beverage. This was evidently clear as he masterfully walked guests through a dozen types of brews during a recent London Tea Exchange tasting in Kuala Lumpur.
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