BYD appoints Sime Darby Auto Imports as importer, BYD Malaysia as Denza distributor

From left: BYD Malaysia Sdn Bhd managing director Eagle Zhao, BYD general manager of Asia-Pacific auto sales division Liu Xueliang and Sime Darby Auto Imports Sdn Bhd managing director Harun Mohd Joned.

KUALA LUMPUR: BYD Auto Industry Co Ltd has appointed Sime Darby Auto Imports Sdn Bhd as the official importer, and BYD Malaysia Sdn Bhd as the official distributor for Denza, a premium sub-brand by BYD, in Malaysia.

In a statement today, it said the luxury electric vehicle (EV) sub-brand of BYD, is set to bring a new dimension to Malaysia’s EV market with premium cutting-edge technology, features and driving experience.