People buy Indian tricolour flags from a roadside shop before the upcoming Independence Day celebrations in Amritsar on August 10, 2024. (Photo by Narinder NANU / AFP)
BENGALURU: India has become the next big bet for PepsiCo, Unilever and other packaged-goods giants looking to fill the growth vacuum left by an uneven recovery in China.
With India’s economy expanding at the fastest pace among major emerging markets, companies are trying to serve its diverse palate by launching new flavours and size variants aimed at attracting the country’s vast population and untapped rural market.
