Havas weaves its magic on Domino’s Pizza M’sia

Nizwani: We leverage the diverse expertise of our teams to craft innovative and impactful campaigns, giving us a competitive edge rooted in creativity, effectiveness and strong client relationships.

KUALA LUMPUR: Havas Malaysia, a part of French advertising and global communications powerhouse, has secured a social media retainer for Domino’s Pizza Malaysia.

This will see the Havas Malaysia team being appointed to handle Domino’s Pizza Malaysia’s social media remit, overseeing the brand’s always-on strategies, activations and influencer marketing initiatives.

The decision to extend the remit to Havas Malaysia follows the successful and long standing relationship between Domino’s Pizza, Socialyse Singapore, which is Havas’ social media agency, and Havas Play.

Havas Play is Havas global network which is involved in creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology and fandom.

Domino’s Pizza is part of Domino’s Pizza Enterprises Ltd, the Australian-owned master franchise holder for Domino’s in multiple countries including Australia, New Zealand, Japan, Taiwan, Malaysia, and Singapore.

Domino’s Pizza Malaysia is the largest Domino’s market in South-East Asia with over 270 stores in the country.

Havas Malaysia chief executive officer Nizwani Shahar is proud that the agency had secured the social media retainer for the company.

“This collaboration presents a wonderful opportunity, and the Havas Malaysia team admires Domino’s Pizza’s energy and its willingness to take creative risks.

“We are committed to building a strong rapport with the team and delivering impactful ideas that will help drive growth for Domino’s Pizza Malaysia,” she added.

The social media retainer win is largely attributed to the close integration and collaboration across the “Havas Villages”, notably between Singapore and Malaysia.

Fuelled by the “One Asia” approach, the teams supported each other to foster positive growth for the organisation, thereby creating opportunities.

The expanded remit not only signifies the deepening of the relationship between Havas and Domino’s Pizza but also opens doors to new possibilities and challenges.

Havas Village brings together talented people from across all disciplines and empower them to work side-by-side to best serve clients and learn from each other.

Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people.

Havas has developed a fully integrated model through its 70 plus Havas Villages around the world, covering all communication activities.

Havas integrated into Vivendi, a global leader in media, entertainment and communications in December 2017.

Meanwhile, Linda Hassan, group chief marketing officer of Domino’s Pizza Malaysia, Singapore, and Cambodia, said: “We have been working with the Singapore team for a long time now and have been consistently impressed by their creative and integrated solutions.

“We have also seen how this model has worked seamlessly across both Singapore and Malaysia.

“The energy and creativity demonstrated by the Havas Malaysia team as well as their in-depth knowledge of social media trends and the ability shown to deliver strategies that are both meaningful and result-oriented, thoroughly impressed us.

“We are glad to extend this partnership and look forward to working with the team”.

In a recent interview with StarBiz, Nizwani said the agency intends to further strengthen its talent force amid a rapidly evolving creative landscape.

This year, she said the creative and digital agency had recruited a cohort of strong female leaders across various divisions including Wai Sim as general manager, Bowie Tiong as business director for Havas Creative and Shireen Ang as creative director, amongst others.

She said another key initiative which the agency has undertaken is the establishment of the Havas’ proprietary “Meaningful Brands Tool”, which provides invaluable insights into consumer sentiment across different categories, enabling Havas Malaysia to create campaigns that are meaningful.

Furthermore, the agency has reinstated training programmes with leading platforms and media partners including TikTok, Meta and X, ensuring its teams are equipped with the latest innovations and consumer experiences.

In terms of its competitive strength, Nizwani said its unique Village concept, driven by the agency’s One Havas approach, sets the company apart.

Unlike larger multinational groups where competition among advertising and media agencies is stiff, she said Havas excels in integrated work.

Towards this end, she said the agency’s collaborative culture brings together all its business units, fostering ongoing cooperation within its Village model.

“We leverage the diverse expertise of our teams to craft innovative and impactful campaigns, giving us a competitive edge rooted in creativity, effectiveness and strong client relationships,” she noted.

Moreover, Nizwani said the effectiveness of the agency’s regional network, One Asia, enables Havas to leverage its collective strengths to seize emerging opportunities in a dynamic environment.

“This collaborative framework has enabled us to undertake meaningful work for esteemed clients like Reckitt and a few others,” she said.

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