4As to cultivate a more business-friendly image

Industry experts: (from left) Ryusuke, Lee and Mun. Lee brings a wealth of experience to his new position, having previously served as the president of 4As for three terms (six years) and the group managing director of Havas Malaysia.

KUALA LUMPUR: Andrew Lee, the recently appointed chief executive officer of the Association of Accredited Advertising Agents Malaysia (4As), is wasting no time in his endeavour to steer the association towards a more business-oriented direction.

In an interview with StarBiz, Lee emphasised that 4As is more than just a regulatory body as it is committed to actively assist its member agencies in advancing and cultivating robust connections within the business sphere.