Ad agencies gain better access to legal advice


Association of Accredited Advertising Agents of Malaysia (4As) CEO Khairudin Rahim

PETALING JAYA: Members of the Association of Accredited Advertising Agents Malaysia (4As) will have access to free legal advice through an alliance with several leading local legal firms.

Each member agency will be able to consult with a lawyer about issues including guidance on intellectual-property issues, advice about unfamiliar contract terms, contract review, employee matters, late payment disputes and other legal matters.

Khairudin Rahim, 4As chief executive, said in a statement: “When faced with a potential legal dispute, many agencies are unsure about where they stand, or even if they are in the right. They may not know how to proceed, and what legal routes exist for them to seek justice or protect their business.

“The initial consultation will be free of charge for up to 60 minutes for the first session, after which the agency can choose whether to proceed with the legal matter, with a fee quote from the legal firm.

“Agencies, particularly home-grown agencies, may be hesitant to see a lawyer because of the perception of high fees involved, or whether a leading lawyer will have time to see them.

“This latest 4As alliance overcomes this hurdle.”

The introduction of improved access to free legal consultation is the newest benefit provided by the 4As to its members.

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