KUALA LUMPUR: The Malaysia External Trade Development Corp (Matrade) in collaboration with Mess Worldwide Sdn Bhd has concluded Malaysia's participation in the 14th China Food and Drinks Fair (CFDF), held from March 26 to 28, 2026, in Chengdu in Sichuan, China.
The CFDF is one of China’s largest and longest-running trade exhibitions, which serves as a gateway for global food and beverage brands to tap into the world’s largest consumer market.
The Malaysia Pavilion featured nine Malaysian SMEs under Majlis Amanah Rakyat (MARA)’s Gate to Global Programme, showcasing the Malaysia’s food and beverage products.
“Matrade’s participation in CFDF is in line with its export market diversification strategy by exploring the growing Tier 2 and Tier 3 cities in China such as Chengdu.
"The trade event emerged as a key gateway to the fast-growing Western China market and represents a significant opportunity for Malaysia’s premium food and beverage products”, said Abu Bakar Yusof, CEO of Matrade, in a statement.
According to the trade agency, the showcase highlighted the diversity and premium quality of Malaysia's food and beverage sector, ranging from functional health beverages and tropical fruit-based snacks to authentic ready-to-eat sauces and bird’s nest products.
