Muji bets minimalism will work for homes, hotels

Different direction: A shopper carries a Muji bag in New York. The company has seen strong growth in Japan, East Asia and the Americas. — Bloomberg

Tokyo: Muji is bringing its minimalist aesthetic to habitation.

Known for simple, monotone stationery, apparel and home goods, the Japanese retailer is betting that there’s just as much demand for no-frills homes and hotels, with plans to ramp up the number of Muji-style accommodations, both domestically and abroad.