Maxis embraces AI with Google collaboration

PETALING JAYA: Maxis Bhd has extended its strategic collaboration with Google Cloud to focus on integrating generative artificial intelligence (GenAI) into Maxis’ workflow and service offerings.

GenAI has the potential to revolutionise enterprise businesses’ digital transformation and Maxis aims to be at the forefront of driving adoption for both the public and private sectors.

In a statement, the telecommunications service provider said this expansion underscores its continued commitment to delivering the best in innovation, aiming to benefit customers by integrating the latest technological advancements into its day-to-day operations.

As part of this collaboration, Maxis will collaborate with Google Cloud to incorporate enterprise-grade GenAI within both its internal operations and customer-service environments.

The integration involves leveraging the Duet AI coding platform for developers, providing AI-powered natural-language coding assistance and utilising the capabilities of Google’s Gemini AI model and Vertex AI platform.

“By integrating these platform capabilities, the company envisions improved internal processes, productivity gains, new operational insights, and enhanced customer-behaviour modelling,” Maxis said.

Apart from benefiting enterprise data controls and privacy protections that are built into Google Cloud’s GenAI, Maxis said it will also focus on adopting a holistic framework that integrates data, AI and cybersecurity to enhance its digital resilience and create a safer and more secure environment for its customers and operations.

“Maxis is confident that Google Cloud will be able to support these endeavours, offering the scalability, reliability and advanced capabilities required,” it added.

Maxis chief executive officer Goh Seow Eng said he looks forward to developing impactful solutions that leverage GenAI capabilities.

“Embracing cutting-edge GenAI in our workplace not only automates processes but empowers employees to focus on strategic tasks while streamlining processes,” he said.

Goh said, through AI integration, the group can enhance efficiency, elevate customer service with data-driven insights and foster continuous improvement.

“This aligns with Maxis’ commitment to excellence by staying resilient, agile and future-ready in a time when top-notch digital services, content and connectivity are in demand,” he added.

Meanwhile, Google Cloud Malaysia country manager Patrick Wee noted the partnership began in 2020 when Maxis utilised Google Cloud’s unified data management and machine-learning platforms.

Wee said he believes the move reflects the company’s foresight in establishing an AI-ready foundation.

He said this foundation now enables Maxis to apply Google Cloud’s enterprise-grade GenAI capabilities – at speed and scale – to unlock its the full potential of data and drive tangible business value.

“By empowering employees to extract insights from vast amounts of data in natural language and speak software code into existence, Maxis can streamline its operations, bring new digital services to market more quickly and create more differentiated customer experiences,” he added.

Maxis will extend its GenAI insights through its flagship community programmes, eKelas Usahawan and eKelas, aimed at enhancing the skills of individuals and school students in an increasingly AI-driven world.

Additionally, Maxis and Google Cloud will continue to develop practical GenAI solutions for data analytics and cybersecurity, extending up-skilling opportunities and knowledge sharing on GenAI to Maxis employees.

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