The art of business

Local talents: Hizwani (standing, centre) posing with artists Ammar (standing, left), Aliff (standing, right), Mairul (seated left) and Khairanee at the Iltizam Seni Art Residency Cycle 3 Exhibition. — Photos: FAIHAN GHANI/The Star

IT’S a tough lesson most young artists have had to learn: talent and hard work alone are not enough to sustain a successful career in the art world.

In fact, an overwhelming majority of art school students do not end up pursuing art as a vocation after their studies, many struggling to make a living from their artwork, says Ekuinas Nasional Bhd (Ekuinas) stakeholder affairs director Hizwani Hassan.