Focus Point sets its sights on boosting F&B segment


CEO Liaw said the homegrown company is seeking to grow the F&B segment’s revenue contribution relative to its optical segment.

KUALA LUMPUR: Focus Point Holdings Bhd is eyeing to increase the contribution of its food and beverage (F&B) segment to group revenue over the next two years.

Focus Point, through wholly-owned unit Multiple Reward Sdn Bhd, ventured into the F&B sector in 2012 via Komugi, an authentic premium Japanese bakery.

President and chief executive officer Datuk Liaw Choon Liang said the homegrown company is seeking to grow the F&B segment’s revenue contribution relative to its optical segment.

With the ratio of optical to F&B revenue at 80:20 currently, he said there are more opportunities to grow the segment.

“We believe that the current ratio of 80:20 will undergo some adjustments in the coming year or two, perhaps shifting to 70:30 or 60:40,” he told Bernama.

He said F&B is a relatively new segment at only about 11 years old compared with optical, which is celebrating its 34th year in business.

“In contrast to optical, where we are well-established, the F&B baseline is still modest and therefore offers opportunities for growth,” Liaw said.

On its plans, Liaw explained that the group had clear goals for both its optical and F&B businesses.

Focus Point is strengthening its optical presence based on multiple demographic segments.

The Focus Point brand caters for customers of all age groups, Focus Point Signature offers high-end products, and Focus Point Outlet as well as Whoosh offer a wide range of designs at fixed and affordable prices.

The group has also recently launched Focus Point SightSavers, which Liaw said is targeted at smaller second and third-tier cities in the country such as Taiping and Muar.

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