Brand building the secret to Etika’s success

Sundaram says the company is currently seeing a strong double-digit growth in profit,

YOU might not be familiar with Etika Sdn Bhd, but this unassuming company is the creative force behind an array of cherished local beverages that have been delighting Malaysians for generations.

For one, Etika, formerly known as Permanis Sandilands Sdn Bhd, is the official bottler for PepsiCo, serving both the Singapore and Malaysian market.