Hailey Bieber looks to beat beauty brand fatigue with Rhode label

Hailey Bieber looks to beat beauty brand fatigue with Rhode label. Photo: Instagram/Rhode

NEW YORK: Hailey Bieber has grand plans for her skin-care label, Rhode, aiming to stand out in an increasingly crowded field of celebrity brands.

“I want to be everywhere possible,” said the fashion model turned entrepreneur, who sat down for an interview on Bloomberg Originals’ The Circuit With Emily Chang.