Yee Lee, TCP Group aim for 60% market share

TCP Group chief executive officer Saravoot Yoovidhya (left) and Yee Lee group managing director Lim Ee Young.

KUALA LUMPUR: Yee Lee Corp Bhd and Thailand’s TCP Group have strengthened their collaboration to boost market share in the energy drinks sector to 60% in five years via a Red Bull brand reinforcement.

TCP chief executive officer Saravoot Yoovidhya said Red Bull had a 51.3% market share moving annual target within the energy drink category in Malaysia as of March 2023 based on the NielsenIQ Retail Index report.